LEGAL: privacy policy

What This Policy Covers

This privacy policy explains how The Purpose Pilot ("we," "us," "our") collects, uses, and protects information from visitors and users of www.thepurposepilot.com (the "Site").

We're straightforward about what we collect and why. No hidden processing. No surprise data sales. This policy tells you exactly what happens to your information.

Information We Collect

Information You Provide Directly

When you use our Site, you may choose to provide:

• Contact forms: Your name, email, phone number, practice details, or message content when you submit inquiries
• Email signups: Your email address when you subscribe to our newsletter or resources
• Account information: Login credentials and profile details if you create an account or access resources
• Support requests: Any information you include when contacting our team with questions

You are never required to provide this information. If you choose not to submit these details, some features of the Site may not be available.

Information We Collect Automatically

Our Site automatically collects certain information when you visit:

• Analytics data: Your IP address, browser type, operating system, pages visited, time spent on pages, referring source, and general location (city/state level)
• Cookies and tracking pixels: We use cookies to track user behavior, improve the experience, and measure advertising performance
• Ad tracking: We run ads on other platforms and use conversion tracking to measure their effectiveness
• Device information: Device type, screen resolution, and other technical details about how you access our Site

We use these analytics tools to understand which content resonates with healthcare providers and how visitors navigate our resources.

How We Use Your Information

We use the information you provide and that we collect automatically for:

• Responding to your requests: Answering questions, processing inquiries, and delivering resources you've requested
• Improving the Site: Understanding which content is most valuable, identifying technical issues, and optimizing user experience
• Marketing and communications: Sending newsletters, resources, and updates you've opted into (you can unsubscribe anytime)
• Measuring ad performance: Tracking which ads drive traffic and interest from healthcare providers
• Compliance and legal obligations: Maintaining records required by law and protecting against fraud
• Aggregated research: Analyzing trends in how healthcare providers discover and evaluate services (we never identify individuals in this research)

We do not sell your personal information. We do not share your data with third parties for their own marketing purposes.

Who We Share Your Information With

We share information only in these limited situations:

• Service providers: We use third-party vendors to operate analytics, email delivery, hosting, and ad platforms. These vendors are contractually required to keep your information confidential and use it only to provide services to us.
• Legal compliance: If required by law or legal process, we may disclose information to authorities
• Business transfers: If we are acquired or merge with another organization, your information may be transferred as part of that transaction (we'll notify you of material changes)

We do not share or sell your email address, contact information, or personal details to marketing partners, data brokers, or other third parties.

Cookies and Tracking Technologies

What we use:

• Essential cookies: Required for basic Site functionality (login, form submission)
• Analytics cookies: Track how visitors use the Site (Google Analytics)
• Ad tracking pixels: Measure ad campaign performance and conversion
• Marketing cookies: Enable retargeting ads and measure marketing effectiveness

Your choices:

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect Site functionality. You can also opt out of Google Analytics tracking using Google's opt-out tools.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: You can request what personal information we have collected about you
• Right to Delete: You can ask us to delete personal information we've collected (with limited exceptions)
• Right to Opt-Out: You can opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising
• Right to Correct: You can request that we correct inaccurate personal information
• Right to Limit: You can limit our use of sensitive personal information

How to submit a request:

Email us at hello@thepurposepilot.com with the subject line "California Privacy Request" and describe your request. We'll respond within 45 days. We may need to verify your identity before processing your request.

We do not discriminate against you for exercising these rights. We will not deny services, charge different prices, or provide different quality of service if you exercise your CCPA rights.

Data Security

We implement reasonable technical and organizational measures to protect your information from unauthorized access, alteration, and destruction. These include:

• HTTPS encryption for data in transit
• Secure password protocols for accounts
• Limited access to personal information (only staff who need it for job functions)
• Regular security assessments

However, no security system is perfect. We cannot guarantee absolute security of your information.

Data Retention

We retain your information only as long as necessary:

• Contact form submissions: Retained for 2 years or until we've addressed your request
• Email subscribers: Retained until you unsubscribe
• Analytics data: Retained for 26 months (Google Analytics default)
• Account information: Retained while your account is active, then deleted within 90 days after deactivation
• Ad tracking data: Retained per platform policies (typically 30-90 days)

Third-Party Links

Our Site may contain links to third-party websites and services. We are not responsible for their privacy practices. We encourage you to review their privacy policies before providing any information.

Children's Privacy

The Site is not intended for children under 13. We do not knowingly collect information from children under 13. If we become aware that we have collected information from a child under 13, we will delete it immediately.

Changes to This Policy

We may update this privacy policy from time to time. We'll post the updated policy on this page and update the "Last Updated" date. Your continued use of the Site after changes indicates your acceptance of the revised policy.

Contact Us

If you have questions about this privacy policy or our privacy practices, contact us at:

hello@thepurposepilot.com

Calabasas, California

We'll respond to privacy inquiries within 10 business days.

Your Privacy Choices Summary

• Unsubscribe from email: Click the unsubscribe link in any email we send
• Opt out of analytics: Use Google Analytics opt-out tools or set your browser preference
• Opt out of ad tracking: Adjust ad preferences through platforms where ads appear
• Request your data: Email us to request what information we hold about you
• Request deletion: Email us to ask that we delete your personal information
• Disable cookies: Adjust browser settings (may affect Site functionality)

Cookie Settings

You can change your analytics cookie choice at any time using the cookie settings control, or the Cookie settings button at the bottom left of any page.